Asian Congress for Media and Communication Journal <p>The Asian Congress for Media and Communication Journal is an international, open-access, peer-reviewed journal that supports the development of research, scholarship and pedagogy in the fields of media, communication, and language. <span style="font-size: 0.875rem;">It is the official journal of the Asian Congress for Media and Communication, an international professional organization of media practitioners and academics. </span><span style="font-size: 0.875rem;">No author fees are charged for publication in this journal.</span></p> Asian Congress for Media and Communication en-US Asian Congress for Media and Communication Journal 2094-2125 Scuffle Over Mobile Phone Usage between Mothers and Their Techno Savvy Children in Trincomalee, Sri Lanka <p>The usage of mobile phones has become a contested area to understand contemporary power relations between parents and children. While the mainstream studies are focused on issues related to the ownership and use of mobile phones by children or on the reinforcement of mother’s childcare role, owning and using a mobile phone by a child is not yet totally approved or socially condoned in certain countries and societies due to cultural norms and various other prejudices. Yet, it is a universal phenomenon that being young means being techno savvy. Hence, this study is focused on the challenges faced by mothers in the usage of mobile phones by their techno savvy children, particularly because of their gendered roles as mothers and heads of households in a conservative patriarchal society in Sri Lanka. The findings indicate that only a few mothers had bought mobile phones for their children and mothers regarded mobile phones as a scapegoat for not doing studies well by the children because of their addiction to mobile games or probability of initiating forbidden romantic relationships.</p> Achala Abeykoon Copyright (c) 2021 Asian Congress for Media and Communication Journal 2019-12-01 2019-12-01 6 1 and 2 7 18 My Type of Woman: (Re)Production of Female Stereotypes in Philippine Primetime TV Advertisements <p>This study determined how Filipino primetime commercials (re)produce stereotypes of women. Guided by Roland Barthes’ Semiotics, this study employed a mixed-methods approach to study the contents of Filipino primetime TV commercials and the themes that emerged from them. A total of 169 unduplicated commercials with 227 female characters were gathered for observation from the country’s top networks. The Filipino primetime advertisements reproduce women’s body as a site of struggle where issues are humanized and where commercial products need to be applied or used in order to correct her body’s vulnerability to ugliness and disrepair, a naturalized reality far from the conventional image of ideal beauty. Similarly, the study also argues that the portrayal of a falsely empowered woman who is confined to domestic roles, perform familial tasks, depend on her husband, and whose agency lies within her ability to support other characters in the storyline, especially her man or her children. Generally, the study found that advertisements (re)produce stereotypes on women. Though there are portrayals of empowerment, the woman largely remains a domesticated, commercialized body who is in conflict with herself and who needs another person, often a man and her family, to define herself.</p> JOHN MERVIN EMBATE Copyright (c) 2021 Asian Congress for Media and Communication Journal 2019-12-01 2019-12-01 6 1 and 2 19 36 Representations of Cold War Thailand in U.S. Army Documentaries and British Pathé Newsreels 1955-1967 <p>Rising Cold War tensions between the United States, the USSR, and China, the fear of an unstoppable expansion of Communism in Southeast Asia, and France’s withdrawal from Vietnam in 1954 resulted in the foundation of SEATO (Southeast Asian Treaty Organization) and led to a rapid increase in U.S. military presence in Thailand. From 1955 to 1967 U.S. Army documentaries, British Pathé newsreels, and various television reports sought to acquaint viewers in the West with Thai demographics and culture and the airbases from which the U.S. military was operating. They were vehicles to rationalize U.S. military activity in Southeast Asia, economic aid to Thailand, and the necessity to stop communist insurgence in Vietnam, Laos, and the northeastern provinces of Thailand. The films can be grouped according to phases of the Cold War and particular events: 1954-59: SEATO and the U.S.-Thai alliance; 1960: The Thai royal couple in the U.S.; 1961-1963: U.S. military buildup in Thailand; and 1964-67: Conflict escalation. The article discusses the films within their historic contexts and explores their representations of Thailand. An awareness of their underlying messages leads to a deeper understanding of the dynamic U.S.-Thai alliance, Thailand’s complex role during the Vietnam War, and the international effort to prevent the spread of Communism in Southeast Asia.</p> Alexander Klemm Copyright (c) 2021 Asian Congress for Media and Communication Journal 2019-12-01 2019-12-01 6 1 and 2 37 56 Corporate Social Responsibility Communication Through Websites: Analysis of Indonesia Telecommunication Companies <p>The increased use of the Internet has also improved the usage of official corporate websites as a means of media disclosure for the social responsibility held by corporations. One of the purposes of this study is to describe the nature of messages content in corporate social responsibility (CSR) communication published on official websites of companies in telecommunications in Indonesia. Involved in the case study chosen are the Indosat Ooredo &lt;; and Telkomsel &lt;<a href=""></a>&gt;. Also, this study is conducted to analyze the level of interactivity of Indonesian telecommunication companies' websites. In this research, the content analysis method is used. Content analysis is employed to describe in detail a particular message or text. The result obtained showed that the two telecommunications companies studied have considered that CSR information is vital, as shown at the dedicated page made for CSR communication in the website. However, the interactivity level in each website is in medium level. They used social media such as YouTube, Instagram, Facebook and Twitter to build two ways of communication with the stakeholders.</p> Yeni Rosilawati Copyright (c) 2021 Asian Congress for Media and Communication Journal 2019-12-01 2019-12-01 6 1 and 2 57 68 The Mocking Mainstream: Revisiting Satire News' Contribution to the Public's Political Awareness <p>The advent of social media brought about the popularity of satire news and evolved a new approach to news consumption that presupposes the absence of any competence differential between viewer and journalist or between the public and the news media. To that extent, newscasters are not considered the final arbiters of information but the service-providing announcers of the already expected and obvious, for the purpose of satirical amusement and validity of the viewer's outlook. This research evaluated satire news that caters to biased views which questions not only the content and interpretation of the news, but also the professional specialization news dissemination presupposes. Methods include extraction of news outfits from different media sources to appraise satire news. The research concluded that contributory to satire news occurs within a wider cultural predisposition against expertise, encouraged by a growing momentum of social censorship on political and research discourse.</p> EVANGELOS VOULGARAKIS Copyright (c) 2019 Asian Congress for Media and Communication Journal 2019-12-01 2019-12-01 6 1 and 2 69 72 Being Woman in Gendered Situations: A Case study of Female Journalists in Southern Philippines <p>This paper explores the challenges faced by female journalists in Southern Philippines in gendered situations. Specifically, it sought to examine power relations among media practitioners and how this affected Ilonggo women journalists. Gender segregation and sexism are real in the news media. Women stereotypes exist and female journalists struggle to free themselves from male biases. However, when these struggles are articulated by them, they end up being blamed or taken lightly. Through self-presentation strategies, the journalists being liked, admired, and needed by others, create a niche for themselves in society in order to wield a certain degree of social influence on communities, groups, and individuals to assert themselves.</p> Carmencita Robles Copyright (c) 2019 Asian Congress for Media and Communication Journal 2019-12-01 2019-12-01 6 1 and 2 73 92