Being Woman in Gendered Situations: A Case study of Female Journalists in Southern Philippines


  • Carmencita Y. Robles West Visayas State University


Women empowerment, news media, feminism, gender studies


This paper explores the challenges faced by female journalists in Southern Philippines in gendered situations. Specifically, it sought to examine power relations among media practitioners and how this affected Ilonggo women journalists. Gender segregation and sexism are real in the news media. Women stereotypes exist and female journalists struggle to free themselves from male biases. However, when these struggles are articulated by them, they end up being blamed or taken lightly. Through self-presentation strategies, the journalists being liked, admired, and needed by others, create a niche for themselves in society in order to wield a certain degree of social influence on communities, groups, and individuals to assert themselves.

Author Biography

Carmencita Y. Robles, West Visayas State University

Carmencita Y. Robles, PhD was Dean of the College of Communication at West Visayas State University in Iloilo City, Philippines when she passed away due to cancer in mid-2019. She had more than three decades of teaching and mentoring as lecturer and joined WVSU as fulltime faculty in 2004. Prior to joining the academe, she was Production Head for Television and Director of local programs, and later as Station Manager of IBC TV-12 Iloilo.


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How to Cite

Robles, C. (2019). Being Woman in Gendered Situations: A Case study of Female Journalists in Southern Philippines. Asian Congress for Media and Communication Journal, 6(1 and 2), 73–92. Retrieved from