Corporate Social Responsibility Communication Through Websites: Analysis of Indonesia Telecommunication Companies

Authors

  • Yeni Rosilawati and Mukti Fajar Nur Dewata Universitas Muhammadiyah Yogyakarta, Indonesia

Keywords:

Indonesia, Telecommunication, Online, Two-way Communication, Corporate Social Responsibility

Abstract

The increased use of the Internet has also improved the usage of official corporate websites as a means of media disclosure for the social responsibility held by corporations. One of the purposes of this study is to describe the nature of messages content in corporate social responsibility (CSR) communication published on official websites of companies in telecommunications in Indonesia. Involved in the case study chosen are the Indosat Ooredo <indosatooredoo.com> and Telkomsel <telkomsel.com>. Also, this study is conducted to analyze the level of interactivity of Indonesian telecommunication companies' websites. In this research, the content analysis method is used. Content analysis is employed to describe in detail a particular message or text. The result obtained showed that the two telecommunications companies studied have considered that CSR information is vital, as shown at the dedicated page made for CSR communication in the website. However, the interactivity level in each website is in medium level. They used social media such as YouTube, Instagram, Facebook and Twitter to build two ways of communication with the stakeholders.

Author Biography

Yeni Rosilawati and Mukti Fajar Nur Dewata, Universitas Muhammadiyah Yogyakarta, Indonesia

Yeni Rosilawati, PhD is currently a Senior Lecturer in Program Studi Ilmu Komunikasi at the Universitas Muhammadiyah Yogyakarta. She holds a Master of Management (M.M) in Universitas Gadjah Mada and a PhD from the School of Communication Universiti Sains Malaysia. Her area of research focuses in Public Relations, Organizational Communication, CSR and Business Communication.  

References

Ati Harmoni (2011). Media Richness Theory dan Potensi Website sebagai Media Komunikasi CSR oleh Perusahaan. Jurnal Ilmiah Ekonomi Bisnis, 15 (1).

Berger, I.E., Cunningham, P.H and Drumwright (2007), M.E. Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue. California management review 49 (4), hal. 132-157

Bhattacharya, C., Sen, S., and Korschun, D. (2009). Strengthening stakeholder-company relationships through mutually beneficial Corporate Social Responsibility initiatives. Journal of Business Ethics, 85, hal. 257-272.

Branco, M.C and Rodrigues, L.L (2006) "Communication of corporate social responsibility by Portuguese banks: A legitimacy theory perspective", Corporate Communications: An International Journal , 11(3), hal. 232-248.

Budi Untung, H. (2008). Corporate social responsibility. Jakarta: Sinar Grafika

Capriotti, P., and A. Moreno. (2007).“Corporate Citizenship and Public Relations: The Importance and Interactivity of Social Responsibility Issues on Corporate Websites”. Public Relations Review, 33, hal 84-91.

Chrysanti Hasibuan-Sedyono. (2006). CSR Communications: A Challenge on It's Own. Economics Business and Accounting Review, 3, hal. 71-8

Consumer demand more than CSR Purpose diakses dari https://www.prnewswire.com/news-releases/consumers-demand-more-than-csr-purpose-175406401.html

Daft, R. (2012). Management. USA: Cengage Learning.

Dermawan, D dan Deitana, T. (2014), Faktor-faktor yang mempengaruhi pengungkapan CSR. Jurnal Bisnis dan Akuntansi, 16(2), hal 158-165.

Du, S., and Vieira, E. T, Jr. (2012). Striving for legitimacy through corporate social responsibility: Insights from oil companies. Journal of Business Ethics, 110(4), hal 413–427.

Dwi Kartini.(2013). CSR, Transformasi konsep sustainable manajemen dan implementasi di Indonesia. Bandung, Indonesia: Refika Aditama

Elinda Esa dan Abdul Rahman Zahari. (2017). Disclosure on Corporate Websites CSR in Malaysia and Singapore Government Linked Companies. Journal of Technology, Management and Business, vol 04(01).

Eriyanto (2011). Analisis isi: Pengantar metodologi untuk penelitian ilmu komunikasi dan ilmu-ilmu sosial lainnya. Jakarta: Prenada Media Group

Frynas, J.G. (2009). Corporate Social Responsibility in the oil and gas sector. Journal of World Energy Law and Business, 2(3), hal 178-195

Garigga, E., and Mele, D. (2004) Corporate Social responsibility Theories: Mapping the Territory. Journal of Business Ethics, 53, hal 51-71.

Holsti, O.R. (1969). Content Analysis for the Social Sciences and Humanities. Reading, MA Addison-Wesley.

International Business Leaders Forum (2003). IBLF Members. http://www.iblf.org/csr/csrwebassist.nsf/content/g1.html

Jurisova, V and Durkova, K (2012). CSR Communication and Its Impact on Corporate Image. Review of Applied Socio-Economic Research, Vol 4, Issue 2.

Lo, S., and Sheu, H. (2007). Is corporate sustainability a value-increasing. Corporate Governance:An International Review, 15, hal. 345-358

Lodhia, S.K. (2006). The World Wide Web and its potential for corporate environmental communication: a study into present practices in the Australian minerals industry. The International Journal of Digital Accounting Research, Vol. 6 No. 11, pp. 65-94

Luu Trong Tuan (2012). Corporate Social Responsibility, Ethics and Corporate Governance. Social Responsibility Journal, Vol 8(4), hlm. 47-560

Moleong, Lexy J. (2002). Metode Penelitian Kualitatif. Bandung : PT. Remaja Rosada Karya.

Nurjannah, Suwatno and Welsi Damayanti. (2017). Komunikasi CSR official website Perusahaan BUMN. Jurnal Aspikom, Vol 3(2), Januari 2017, hal 311-325.

Robbins, S.P., and Coulter, M.C. (2010). Manajemen. Edisi Kesepuluh. Jakarta: Erlangga.

Shah, M.H., and Chen, X. (2010). Advertising wounds, public relations cure: Corporate social responsibility perspective in China. International Journal of Business and Social Science, 1(2), hal 137-153.

Silberhorn, D., and Warren, R.C. (2007). Defining corporate social responsibility: A view from big companies in Germany and the UK. European Business Review, 19(5), hal. 352-372.

Sugiyono. (2012). Metode Penelitian Kuantitatif Kualitatif dan RandD. Penerbit Alfabeta.

Sonny Keraf. (1998). Etika bisnis, tuntutan and relevansinya. Yogyakarta: Penerbit Kanisius.

Ujang Rusdianto. (2013). CSR Communication: a framework for PR Practitioner. Yogyakarta: Graha Ilmu.

Downloads

Published

2019-12-01

How to Cite

Rosilawati, Y. (2019). Corporate Social Responsibility Communication Through Websites: Analysis of Indonesia Telecommunication Companies. Asian Congress for Media and Communication Journal, 6(1 and 2), 57–68. Retrieved from https://acmcjournal.online/index.php/home/article/view/4